I work where product strategy, information architecture, and interaction design meet—especially in unfamiliar, data-rich domains.
Trek’s reports shared much of the same setup and data. I reframed them as configurations of one analytical system, balancing familiar templates with flexible analysis.
Product model · Information architecture
Implementation work lived across email, calls, and spreadsheets. I organized the product around the project itself—its people, state, decisions, documents, and next step.
0→1 product design · Workflow design
I designed the drilldowns and context that made market comparisons useful and credible. The product generated interest at Becker’s and supported Trek’s first six-figure enterprise deal.
Complex data UX · Research · Trust
